Are Marketing And Sales Execs The New B2B Power Couple?

ContentMX How To

Burstein stressed that among B2B marketers, half the battle is treating sales reps like internal customers. “By asking their opinions and going along on sales calls, marketers show sales reps they’re trying to learn more about how the sales process works,” he told “This enables both sides to better serve the external customer throughout the buyer’s journey.”

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