Man offering a cloud infrastructure solution made of a host of colorful managed services icons. Information technology concept for desktop virtualization, digital transition and MSP as facilitator.

Winning the Battle for MSP and MSSP Attention

ContentMX How To

Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIO’s would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO would visit a channel partner’s website, and look for brands …

Tree-falls-in-forest

How to be Found on the Internet

ContentMX How To

So you wrote a fantastic marketing message and posted it on your web site. That’s great, but has anyone read it?  I’m reminded of the philosophical concept, “If a tree falls in a forest and nobody is around to hear it, does it make a sound.”  This thought experiment helps us understand what is important. Your website has to be …

cybersecurity-journal-on-table

Publish to CyberSecurity Journal to Reach the C-Suite and IT Executives

ContentMX How To

What is the CyberSecurity Journal? The Cybersecurity Journal is a publication for CEO, CISOs, CTOs, C-level executives and other IT decision makers that provides expert opinion, tips and cybersecurity best practices. Cybersecurity Journal is distributed several times per month to over 7,000 executives and decision makers. Cybersecurity Journal is owned and operated by ContentMX. ContentMX is a content marketing agency …

Young man giving business presentation on laptop to colleagues sitting around table in conference room.

What is a Content Marketing Agency?

ContentMX How To

A content marketing agency helps you leverage content to achieve your business objectives. One of the agency’s most important objectives is to help you get found on the Internet.  In addition a content marketing agency can help you with many types of marketing programs such as newsletters, email campaigns, and social media. Most importantly a content marketing agency writes content …

native-marketing-agency

What is a Native Marketing Agency?

ContentMX How To

A native marketing agency (also known as native advertising agency) brings advertisers and publishers together to leverage content. The agency assists publishers who are seeking new ways to monetize their publications, while providing more valuable branding and lead generating opportunities for their advertisers. Native marketing agencies help advertisers who are looking to increase the reach of their brand and whose …

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Crisis Management Education through Content

ContentMX How To

The more C-suite executives that we speak to, the more we are finding boardroom involvement in major IT decisions. CISO’s and CEO’s need answers to the difficult questions boards are asking — especially when it comes to their cybersecurity posture and crisis management procedures as evidenced by a recent KPMG report. “We are clearly seeing an increased focus by boards …

Single red door among several white doors

Embedded Marketing, Guerrilla Marketing, or Native Advertising. What’s Best?

ContentMX How To

Guerrilla marketing, embedded marketing, and native advertising are three forms of Internet marketing, but what is the difference and what is best for you? Guerrilla Marketing I first heard this term used when I worked for Sony, back in 1984.  Morrita, the chairman and founder of Sony, had probably read the book, Guerrilla Marketing, by Jay Conrad Levinson. Guerilla marketing …

Different toys piece , This is a computer generated and 3d rendered picture.

Native Advertising and Internet Marketing

ContentMX How To

Being found on Google brings traffic to your website and increases sales.  Being found on the first page for a relevant search can be a goldmine, but what happens if you can’t get there (or your business loses patience waiting for it to happen)?  What are your alternatives?   Luckily Search Engine Optimization (SEO) is only one tool in your …

security

Is Your Cybersecurity Content Reaching the C-Suite?

ContentMX How To

An Important Concern As far back as 2014, the SEC made it clear that the Board of Directors is accountable for cyber attacks on on organization.  In 2017, this is more true than ever. While most organizations clearly communicate sales and marketing data and metrics, they do not have the same systems in place to understand how protected they are …