The 5 Scariest Moments for a Content Marketer

ContentMX How To

Content marketing requires dedication and patience. To weather the ups and downs of your business cycle you need to keep a steady flow of content appearing on your blog, your newsletter and your social media. There are, however, a few terrifying moments in the life of a content marketer that give us a shudder to think about: The moment you …


How Do You Create Content for B2B Technology Buyers?

ContentMX Channel Marketing, How To

The B2B buying process for technology has become more complex with longer cycles. In addition, 75% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase.  Technology buyers are controlling their journey through the buying cycle more than the vendors. So how do you reach your audience?  Content. As Brian Clark, …


What is End to End Content Marketing?

ContentMX How To

Content marketing promises the highest ROI compared to all your marketing programs, but it can be one of the most challenging to execute. In theory it seems simple, you write content and you post content. But in practice, it’s much more difficult.  If you want real results, you need a content strategy that encompasses the entire content journey.  It starts …

Why Halfway Hank is Ruining Your Content Marketing

ContentMX How To

“Halfway through the center of town, halfway down the street, lived a boy who cleaned half his room, and rode a bike with half a seat….” In the popular children’s story, Halfway Hank lives a “halfway kind of life.”  Hank washes his face, but never reaches his feet and when he only has half a canoe in the race, he …


How to use Social Listening to Plan Your Content

ContentMX How To

Let’s face it: content marketers don’t have it easy. Determining buyer personas, understanding their wants and needs, and developing content strategies that will make a connection…content marketers are expected to know what their audience wants to know before they want to know it. When you’re under that kind of pressure, the more tools you have at your disposal, the better. …

Accelerating Your Content Marketing Results: Patience is a Virtue

ContentMX How To

The Long Tail of Content Marketing Often times we deal with companies that want to make an immediate impact with their content marketing. The challenge is that content marketing does not provide the immediacy of paid search. A successful content marketing strategy is developed over a longer time and the tail has a much higher ROI than any other marketing …


6 Tactics for B2B Content Marketing Insights

ContentMX Industry News

I recently attended an eMarketer webinar entitled “Maximizing Your B2B Content Marketing ROI”, presented by eMarketer Analyst Jillian Ryan. I have attend my fair share of webinars and I have to say this one was above average. One take-away was on subject of “The Changing Digital Ad Landscape” which included the following feedback from marketers who participated in the research: …

What are the industry standards for open rate, click-through rate and bounce rate?

ContentMX Email Deliverability, Email Performance, How To, Knowledge Base

One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but …