Tec-Refresh Sees Business Double with ContentMX

ContentMX Case Study

The Challenge: Focused Efforts in a Crowded Space As an organization, Tec-Refresh is always looking for best solutions to help them grow. They were in need a marketing application that will help promote their business while allowing their team to focus on their core strengths. They needed the sales team to sell, the marketing team to market, and the sales …


Increase ROI From Your Marketing Automation

ContentMX Quick Tips

Marketing Automation systems when used correctly increase the quality of the leads you send over the wall to sales. However, to the marketers using these systems, there are a number of hurdles to realizing the promised results from the investments they have made. In fact, according to SiriusDecisions in 2014, “85% of B2B marketers using a marketing automation platform feel …


Trump Marketing

ContentMX How To

Love him or hate him, Donald Trump has nailed the main points of content marketing. To be clear, this article is not an endorsement of Trump, but an analysis of his marketing tactics (whether on purpose or not). First point: Create a clear objective focused on a target audience.   Trump wants to win the Republican nomination.  If you think …

The Power of the Brand

ContentMX How To

By Jeff Mesnik  When my kids were younger I would sing to them, before they went to sleep.  For my oldest daughter I would sing Frere Jacques, and I couldn’t remember the lyrics so I would end the song with “Daddy wants a Beemer, Daddy wants a Beemer, how about you, how about you”.   (I decided to not attach …

Connecting Your Content Strategy to Your Business Value

ContentMX Quick Tips

Connecting Your Content Strategy to Your Business Value According to Forrester Research, 85% of businesses do not connect their content to business value, yet 74% of B2B buyers purchase from the first company that does. This research goes on to conclude that most businesses fail to: Provide enough valuable and useful information; Tell enough customer stories; and Help salespeople have …

A Guide to Content Curation

ContentMX Interesting Link

Click here to receive ContentMX's 'A Guide to Content Curation', a checklist to help you effectively utilize content curation to increase engagement, drive traffic to your website and provide industry insight that provides value, not more noise to your customers.  The Guide to Content Curation includes:  The difference between curated content and duplicate content  Benefits of content curation via Heidi Cohen  How to improve your SEO with curated …


The Ups and Downs of Content Syndication for Channel Partners

ContentMX Channel Marketing, How To

Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends.  In particular, in this article, we will attempt to …