5 Things to Know About Content Marketing

Lorien Balayan How To

A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …

What Are Your Content Marketing Goals for 2015?

Lorien Balayan Industry News

As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …

Why Duplicate Content is Just Not Worth the Risk

Lorien Balayan Case Study

  Since Google made the algorithm updates Panda and Hummingbird, using duplicate content, just like keyword stuffing, now harms your ability to be ranked well by Google and other search engines. Using duplicate content on your website is no longer worth the risk as Kintronics recently found out. Kintronics, an IP Solutions company, inadvertently conducted their own “experiment” on duplicate …

3 Ways to Make the Most of Your Content

Lorien Balayan How To

As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …

2014 Channel Partner Survey

Lorien Balayan Interesting Link

          We have put together a short survey to help channel marketers understand the challenges their channel partners are facing. Our goal is to provide OEMs, such as IBM, Juniper and Microsoft the answers they need to know in order to provide better marketing support to you. Since we know your time is limited, we’ve kept …

Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy

ContentMX How To

Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …