How Often Should You Post to Your Social Networks?

ContentMX How To

One of the most common questions asked by users is how frequently they should be posting to social networks – but is there a correct answer? Generally if you take the stance that you are a curator of content for your audience then the publishing frequency is probably more or less gated by the amount of truly useful and newsworthy …

Do You Still Send an Email Newsletter?

ContentMX How To

Newsletters are essentially a one way, flat communication. Ten years ago it was cutting edge to produce these robust communications. But for many, keeping up their newsletter with fresh and engaging content is expensive and time consuming. So even though these email communications are an important part of any online marketing strategy, newsletter marketing is often skipped in favor of …

Facebook: The Meaning of Change

ContentMX How To

“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be…” – Isaac Asimov As an early Facebook user and observer, one thing I can consistently say about Facebook is …

Short Message Marketing Increases Results

Jeff Mesnik How To

I have been involved with email marketing for years, well 11 years 11 months, I was one of the founders of an email marketing company, and I have to say we enjoyed some great times and I learned a lot.  One of the key elements that we learned was that newsletters with relevant content were always among the best types …

Short Message Marketing Platform 140 or Less

Jeff Mesnik How To

How many times have you been in a conversation thinking “get to the point!” Or, how many times have you been talking when you realize, “WOW it took me a long time to get there.”   I am standing up here (for better or worse, and in as few as words as possible), to say that one of the real …

Drip Marketing YOU and your company

Jeff Mesnik How To

I recently read an interesting article written by Laura Lake about applying a strategy to drip marketing. She provides some thoughts on mediums and methods for developing your own drip campaign. These methods include stand-by’s such as: Postcards Newsletters Promotional or Sales Brochures In support of these ideas, I recall the story of a client at iMakeNews whose drip marketing …

Drip-Drop-Drive …Socialized Drip Marketing

Jeff Mesnik How To

Social Media is the ideal drip marketing solution.  It offers you that limited time and space to make small and growing impacts.  The key to adding it effectively to your marketing mix, is to schedule and deploy a campaign in a timed fashion. (See below for definition of email drip marketing) For example: Newsletters both electronic and print: Drip short …

Star Trek Invented Twitter!

Jeff Mesnik How To

I recently watched the latest Star Trek movie, and as a fan of Star Trek, I truly love how it foretells the future of technology in amazing fashion. Star Trek introduced video conferencing, the diskette (remember those little square things that Spock used to stick into the computer to get information?), the cell phone and blue tooth technologies.  And of …