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The Ups and Downs of Content Syndication for Channel Partners

ContentMX Channel Marketing, How To

Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends.  In particular, in this article, we will attempt to …

5 Things to Know About Content Marketing

Lorien Balayan How To

A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …

3 Ways to Make the Most of Your Content

Lorien Balayan How To

As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …

Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy

ContentMX How To

Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …

Enhance Your Marketing Strategy With the Right Content

ContentMX How To

Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done.  ContentMX Intro to Content from ContentMX on Vimeo.   1. Request Custom Written Articles  Remove the writer’s block with custom content …

Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy

ContentMX How To, Webinars

With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …

You’re Kind of a Big Deal

ContentMX How To

Over the last few months, LinkedIn has made their long-form posts available to all LinkedIn members. In doing so, they are making big moves to becoming a major publishing platform.  LinkedIn’s long-form posts are proving to become an essential part of our own content marketing strategy, and has also become an effective way for our team members to grow their own …