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Trump Marketing

ContentMX How To

Love him or hate him, Donald Trump has nailed the main points of content marketing. To be clear, this article is not an endorsement of Trump, but an analysis of his marketing tactics (whether on purpose or not). First point: Create a clear objective focused on a target audience.   Trump wants to win the Republican nomination.  If you think …

The Power of the Brand

ContentMX How To

By Jeff Mesnik  When my kids were younger I would sing to them, before they went to sleep.  For my oldest daughter I would sing Frere Jacques, and I couldn’t remember the lyrics so I would end the song with “Daddy wants a Beemer, Daddy wants a Beemer, how about you, how about you”.   (I decided to not attach …

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The Ups and Downs of Content Syndication for Channel Partners

ContentMX How To

Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends.  In particular, in this article, we will attempt to …

5 Things to Know About Content Marketing

Lorien Balayan How To

A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …

3 Ways to Make the Most of Your Content

Lorien Balayan How To

As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …

Six Outcomes To Expect From A Successfully Executed Content Marketing Strategy

ContentMX How To

Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …

Enhance Your Marketing Strategy With the Right Content

ContentMX How To

Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done.  ContentMX Intro to Content from ContentMX on Vimeo.   1. Request Custom Written Articles  Remove the writer’s block with custom content …