Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy

ContentMX How To, Webinars

With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …

You’re Kind of a Big Deal

ContentMX How To

Over the last few months, LinkedIn has made their long-form posts available to all LinkedIn members. In doing so, they are making big moves to becoming a major publishing platform.  LinkedIn’s long-form posts are proving to become an essential part of our own content marketing strategy, and has also become an effective way for our team members to grow their own …

How Often Should You Post to Your Social Networks?

ContentMX How To

One of the most common questions asked by users is how frequently they should be posting to social networks – but is there a correct answer? Generally if you take the stance that you are a curator of content for your audience then the publishing frequency is probably more or less gated by the amount of truly useful and newsworthy …

Do You Still Send an Email Newsletter?

ContentMX How To

Newsletters are essentially a one way, flat communication. Ten years ago it was cutting edge to produce these robust communications. But for many, keeping up their newsletter with fresh and engaging content is expensive and time consuming. So even though these email communications are an important part of any online marketing strategy, newsletter marketing is often skipped in favor of …

Facebook: The Meaning of Change

ContentMX How To

“It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be…” – Isaac Asimov As an early Facebook user and observer, one thing I can consistently say about Facebook is …

Short Message Marketing Increases Results

Jeff Mesnik How To

I have been involved with email marketing for years, well 11 years 11 months, I was one of the founders of an email marketing company, and I have to say we enjoyed some great times and I learned a lot.  One of the key elements that we learned was that newsletters with relevant content were always among the best types …

Short Message Marketing Platform 140 or Less

Jeff Mesnik How To

How many times have you been in a conversation thinking “get to the point!” Or, how many times have you been talking when you realize, “WOW it took me a long time to get there.”   I am standing up here (for better or worse, and in as few as words as possible), to say that one of the real …