What are the industry standards for open rate, click-through rate and bounce rate?

ContentMX Email Deliverability, Email Performance, How To, Knowledge Base

One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but …

Email Statistics and Terms

ContentMX Email Performance, Knowledge Base

Here are the key terms you will see in your email activity reports: Total Recipients: The total number of people to which the message was sent. If you send to more than one list, this would be the aggregate number of contacts across all of the lists. Unique Recipients: The number of individual people to which the message was sent. …