Why is the number for delivered and received different? What affects these numbers?

ContentMX Email Deliverability, Knowledge Base

Over time, you will notice that the number of emails delivered will become increasingly less than the number of recipients to which you are sending your message. This occurs because previously bounced email addresses are considered “undeliverable” by the server and subtracted from a mailing. For example, if you have a list of 1,000 recipients and 20 emails “permanently” bounced on …

What are the industry standards for open rate, click-through rate and bounce rate?

ContentMX Email Deliverability, Email Performance, How To, Knowledge Base

One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but …

Email Statistics and Terms

ContentMX Email Performance, Knowledge Base

Here are the key terms you will see in your email activity reports: Total Recipients: The total number of people to which the message was sent. If you send to more than one list, this would be the aggregate number of contacts across all of the lists. Unique Recipients: The number of individual people to which the message was sent. …

Why do I have so many bounces?

ContentMX Email Deliverability, Knowledge Base

A bounce occurs when the ContentMX mail server is unable to find a destination or receives feedback from the destination server that the email cannot be delivered. The most common reason for a bounce is that the email box no longer exists. Bounce rates can vary depending on a number of factors including the age of the list, how frequently …