Marketing

Increase ROI From Your Marketing Automation

ContentMX Quick Tips

Marketing Automation systems when used correctly increase the quality of the leads you send over the wall to sales. However, to the marketers using these systems, there are a number of hurdles to realizing the promised results from the investments they have made. In fact, according to SiriusDecisions in 2014, “85% of B2B marketers using a marketing automation platform feel …

Connecting Your Content Strategy to Your Business Value

ContentMX Quick Tips

Connecting Your Content Strategy to Your Business Value According to Forrester Research, 85% of businesses do not connect their content to business value, yet 74% of B2B buyers purchase from the first company that does. This research goes on to conclude that most businesses fail to: Provide enough valuable and useful information; Tell enough customer stories; and Help salespeople have …