The Social Equation

Jeff Mesnik Uncategorized

The social equation: Contact + Content = Engagement and Engagement = Sales What is the number one over looked social network? We have heard time and time again, that companies are posting content into the social universe and it feels like they are yelling in a forrest where no one is listening.  And these organizations tend to not incorporate email …

Did you know social can build your database?

Jeff Mesnik Uncategorized

We have discovered that there are three basic challenges that organizations have when trying to figure out what to do with Social Marketing: How do I create and sustain engagement How do I increase message impressions How do I build out my database The challenge most organizations seem to have is that they put Social into a box, where it …

I’ll Take Two 2; A Lesson From Steve Jobs

Jeff Mesnik Uncategorized

Thanks to @jeffreyhayzlett for posting our article on his Blog. I Hope you all enjoy Guest post by Jeff Mesnik, Socialize Your Stuff     The Year 2008! The weather much like today, cool fall day, the place, a restaurant in downtown Boston, known as The Elephant Walk.  I had just checked my coat and sat down at a table …