Butterfly Publisher Features: New Home Screen

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We are excited start the New Year off with the release of a new home screen, which we will be rolling out soon. The home screen provides a starting point for all of the key functions and actions that are available to you. It also provides an overview of recent activity. The new page is easier to use and easier …

The Google Conundrum! How it Fits With Your Content Marketing Strategy

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On Tuesday, February 4th our own Jeff Mesnik, co-founder and President of ContentMX, will be speaking at the Marketing Executives Networking Group event in Boston at Bentley University in Waltham. MENG is a fantastic national networking organization for top-level executives where members can enhance their “professional skills, relationships, and knowledge”. Jeff will be speaking about “The Google Conundrum! How it …

Butterfly Publisher: Organizing Your Content Dashboard

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Like most people, we are excited to start 2014 off on the right foot. Here at the ContentMX office, as we keep our eye on the falling snow, we are taking a few minutes to organize our Butterfly Publisher Dashboard. Have you organized your dashboard lately? Having an organized dashboard will make you more efficient when it comes to finding …

Content Matters: Don’t Forget Your Peers!

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When requesting custom articles or curating your library of content, do not forget about your peers. When you find articles that you think your peers will enjoy, go ahead and post it! Your peers are your audience too. Just like how you are keeping tabs on what they are doing, they are keeping tabs on you. Did you experience something …

Why Useful Content is so…. Useful

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Google’s new algorithm Hummingbird, which was released in September, is rewarding websites for having great content. We’ve tweeted about the impact of Hummingbird before, but as we keep reading more and more about Hummingbird it is even more apparent that Google is really showing their appreciation for great content. Thanks Google! We love that Hummingbird will rank sites based on quality and relevance of …

Content Matters: Direct Your Audience to Good Content

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  Direct Your Audience to Good Content: When we say direct your audience to good content, we mean two things. One, make sure the content you are publishing is easy to find. Second, make sure that content is good content. You are putting in the time and effort to create curate, and share all this great content with your customers …

Why Skills are the Secret to a Successful Content Marketing Strategy

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When it comes to content planning, “the more the better” is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don’t have the skill sets to execute them. Start assessing your organization’s internal skills earlier in the content process, because they are the secret to a …

Can Email Newsletters Drive Social Engagement?

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Have you used email newsletters to help with your social marketing? Would love to hear thoughts and stories? Like – Comment – View on LinkedIn – Share Becky Trowbridge We send regular email newsletters including social media tips or techniques to help stay in contact with our mailing list. People often comment to me about specific items in the emails …

The Elements of Style!

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From the Writer’s Desk: Is this book still relevant in the age of email and SMS? Twitter Facebook Google+ LinkedIn Pinterest