From the Writers Desk: Sometimes the best #contentmarketing and #socialmedia ideas come from doing. Twitter Facebook Google+ LinkedIn Pinterest
From the Engineering Desk
A little something to remind us about how far we have come – keep the past in mind as you plot out the future! Twitter Facebook Google+ LinkedIn Pinterest
6 Thoughts on Content Marketing
Leverage some user generated content – Okay we are not always as interesting as we think, but other people are. So go ahead and reference and give attribution to someone who said something interesting. For example, in the CMO Club group on LinkedIn a question was asked about how to break through a tough client and Becky Wood Chief Marketing …
How Dilbert Got To Be So Well Known
Why does everyone know who Dilbert is? Well beyond the fact that Scott Adams is a genius, it happened because the Dilbert comic strip was syndicated in newspapers around the world. Your next content marketing efforts may not produce the next Dilbert, but we can certainly learn a key lesson from this case study. If this comic would not have …
A debate on how hotel videos fit into marketing plans
How important is it to have a good hotel video? Dimitri Sionis – Hi everyone, I wanted to get a discussion going on how important you feel hotel videos are. Do you watch them? do they convince you? what do you look for when viewing? Like – Comment – View on LinkedIn View all 13 comments Jean-Pierre Thys See the hotel …
What makes a newsletter a “Social Newsletter”?
In prior articles we talked about the challenge of building a content marketing program and provided some ideas on how to accomplish that task. Now lets take a step back to a subject I enjoy the most: email and email newsletters. Specifically let’s examine how email newsletters have evolved from where they were to where they should be in today’s …
What, No Email? A Unique Content Marketing Strategy
If you have been reading our blog, you will note that we discuss a lot about how email is extremely important to developing a successful content marketing program. But, what if using email goes against one of the basic tenets of what your company does? I was recently presenting to a company that falls into this category. It has …
Content Marketing and SEO: You Can’t Have One Without the Other
Content marketing activities (such as content creation) take up a significant amount of B2B marketers’ time, according to a new report from Optify. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Find Content Marketing Gold by Mining Your Sales Department
Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics? Read More… Twitter Facebook Google+ LinkedIn Pinterest
Content Marketing Strategy Step 3: Tips to Finding Your Ideal Content Partner
As a content marketer your goal is to provide relevant content on a regular basis, and then get the largest possible audience to read it. But content is a daunting challenge in all respects – whether it is putting the first word to paper or having too much content and not knowing what to do with it. And, even once …