Content Matters: Direct Your Audience to Good Content

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  Direct Your Audience to Good Content: When we say direct your audience to good content, we mean two things. One, make sure the content you are publishing is easy to find. Second, make sure that content is good content. You are putting in the time and effort to create curate, and share all this great content with your customers …

Why Skills are the Secret to a Successful Content Marketing Strategy

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When it comes to content planning, “the more the better” is happening all the time, in companies big and small. But they often find that they cannot fully realize their pie-in-the-sky plans because they don’t have the skill sets to execute them. Start assessing your organization’s internal skills earlier in the content process, because they are the secret to a …

Can Email Newsletters Drive Social Engagement?

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Have you used email newsletters to help with your social marketing? Would love to hear thoughts and stories? Like – Comment – View on LinkedIn – Share Becky Trowbridge We send regular email newsletters including social media tips or techniques to help stay in contact with our mailing list. People often comment to me about specific items in the emails …

The Elements of Style!

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From the Writer’s Desk: Is this book still relevant in the age of email and SMS? Twitter Facebook Google+ LinkedIn Pinterest

From the Writers Desk

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From the Writers Desk: Sometimes the best #contentmarketing and #socialmedia ideas come from doing. Twitter Facebook Google+ LinkedIn Pinterest

From the Engineering Desk

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A little something to remind us about how far we have come – keep the past in mind as you plot out the future! Twitter Facebook Google+ LinkedIn Pinterest

6 Thoughts on Content Marketing

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Leverage some user generated content – Okay we are not always as interesting as we think, but other people are. So go ahead and reference and give attribution to someone who said something interesting.  For example, in the CMO Club group on LinkedIn a question was asked about how to break through a tough client and Becky Wood Chief Marketing …

How Dilbert Got To Be So Well Known

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Why does everyone know who Dilbert is?  Well beyond the fact that Scott Adams is a genius, it happened because the Dilbert comic strip was syndicated in newspapers around the world.  Your next content marketing efforts may not produce the next Dilbert, but we can certainly learn a key lesson from this case study.  If this comic would not have …