A debate on how hotel videos fit into marketing plans

ContentMX Uncategorized

How important is it to have a good hotel video? Dimitri Sionis – Hi everyone, I wanted to get a discussion going on how important you feel hotel videos are. Do you watch them? do they convince you? what do you look for when viewing? Like – Comment – View on LinkedIn View all 13 comments Jean-Pierre Thys See the hotel …

What makes a newsletter a “Social Newsletter”?

ContentMX Uncategorized

In prior articles we talked about the challenge of building a content marketing program and provided some ideas on how to accomplish that task.  Now lets take a step back to a subject I enjoy the most: email and email newsletters.  Specifically let’s examine how email newsletters have evolved from where they were to where they should be in today’s …

What, No Email? A Unique Content Marketing Strategy

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If you have been reading our blog, you will note that we discuss a lot about how email is extremely important to developing a successful content marketing program.  But, what if using email goes against one of the basic tenets of what your company does?   I was recently presenting to a company that falls into this category. It has …

Find Content Marketing Gold by Mining Your Sales Department

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Marketing’s role is increasingly about managing the conversation with an audience — with content serving as the catalyst. Sales has been having the conversation face-to-face for decades, so who better to tap as a resource to inform your content strategy and tactics? Read More… Twitter Facebook Google+ LinkedIn Pinterest

Content Marketing Strategy Step 2: Make A Content Map

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A successful content marketing strategy is comprised of several key steps. Previously we have written about the importance of answering the right questions. And how to divide these answers into both “free” and “premium” (or “paid”) categories to get the best results.   The next step is to establish the path that a prospect should take through your content when …

Content Strategy Step 1: Start with the Right Questions

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I have written before about a Content Strategy and how important it is to a successful marketing program.  But, let’s dive into this a bit more deeply and look at the outline of what a good content strategy will do for you. Here is step one. Step One:  Find 5 to 10 questions that need to be answered before someone …

The Content Cliff – How Marketers Face their Own Fiscal Cliff

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With 2.1 seconds remaining in overtime, Duke trailed 103-102. Grant Hill threw a pass the length of the court to Christian Laettner, who dribbled once, turned, and hit a jumper as time expired for the 104-103 win. Duke faced a cliff, and they were able to walk away with an amazing victory and a great story. One of the all …