Two Examples of How a Good Content Strategy Trumps Everything Else

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Why do you need a content strategy? According to Michael Benner on Forbes.com the answer is as follows: This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. We are all now the most popular and trusted source of news and information for …

What’s in a Name?

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The name of a company can tell you a lot about what it does. It can tell you about its history. It can reveal its aspirations and its purpose. Sometimes a company name simply originates from the person who started it and succeeds with the carefully cultivated brand marketing that followed. McDonalds sells burgers and Ford sells cars. For us, …

6 Tips for Adding Your Own Thoughts and Opinions to Curated Content

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Content curation is the process of using other people’s content to grow your own network and improve your online marketing. Using social content in this way can be highly effective, but simply posting links to other blogs or articles is not sufficient. To make curated content really work for you, you need to add your own personal spin to it, …

How Paying for Good Content Can Be Better Than Paying for Keywords

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In a study Eloqua and Kapost took a look at how the costs of producing content stacked against paid search. The results demonstrate that over time content marketing has a lower cost per lead. So why is content so important? It is driven by the fact that Google is rewarding positive marketing practices.  An organization that can provide high value, …

What Does a Travel Company Get from Social Media?

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As you start to build out your marketing plans and budget for 2013, do you ever consider whether or not the investments you’ve been making in social media are actually paying off?   Well, according to a new survey conducted by Traktek Partners, a Boston based marketing agency specializing in the Travel & Hospitality sector, investments made in building out …

Email: the forgotten social network

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When we think of social media in the US, we think of popular channels such as Facebook and Twitter. Where does email fit in. Read More… Twitter Facebook Google+ LinkedIn Pinterest