When Sales Are Slow – Is Your Content at Fault?

ContentMX Uncategorized

When sales prospecting gets harder who do you blame? The marketing people will point to the sales people and the sales people will point to the marketing people. Salespeople do need marketing help and marketing people do need sales people.  But what else could be going on here?  In a recent LinkedIN discussion we find some answers. In the VAR …

Content Marketing Rule of Thumb: 1500 Words a Day?!

ContentMX Uncategorized

Well not exactly 1,500 words, but publishing fresh, original ideas are an important part of a marketing plan. Here is an article with some ways to determine the right number of words for your business. Read More… Twitter Facebook Google+ LinkedIn Pinterest

Thought Leadership! That’s your new strategy?

ContentMX Uncategorized

I have now read more than a few articles about the NEW goals for content marketing. It’s all about “becoming a thought leader” they say. Be a leader and the rest will follow. For example, here is an excerpt from a recent Marketing Profs article: Content marketing continues to be an integral strategy for B2B companies; however, objectives for content …

People don’t buy what you do. They buy why you do it.

ContentMX Uncategorized

Good demand generation should produce content that speaks to the “why and how” you do what you do – and not the “what you do”. This will create more engagement with your business and the desire for more content. Ultimately, it allows people the opportunity to believe what you believe and creates inspired consumers over time. Read more about this …

Two Examples of How a Good Content Strategy Trumps Everything Else

ContentMX Uncategorized

Why do you need a content strategy? According to Michael Benner on Forbes.com the answer is as follows: This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. We are all now the most popular and trusted source of news and information for …