A few days ago on Twitter, Hubspot asked their #InboundLearning question of the day:
It was a great question. They received some fantastic responses, and of course we had to get in on the conversation. Without hesitation we answered:
So what are social email newsletters?
Social newsletters meld email with your blog and social marketing efforts. Social email newsletters are driven by great content, and include social components like share buttons on each piece of content, they pull in social conversations from Twitter, Facebook, LinkedIn, Google+ and feature videos from Vimeo and YouTube.
So why are social email newsletters important?
Social email newsletters are important because they maximize your marketing efforts. They generate conversation, participation, an ddrive engagement. They provide relevancy to your content and help your company:
It is hard to deny the growing trend of customers (we’re guilty of it too) looking to blogs and social media first to their gather data and opinions about companies. Huffington Post recently wrote, “No longer are we in the days of consumers (B2B or B2C) picking up the phone or calling in their trusted advisor to gain more insights or information on what we are looking for. We have taken the role on ourselves and that is why we seek to do everything from diagnose our physical ailments to procuring major business software packages without so much as a single meeting with a vendor”.
So if your company is lucky enough to be building a relationship with customers or prospects through email newsletters, don’t waste that opportunity. Seize it!
Make it easy for them to read your content, to share your content, to comment, and to like it. Provide them a direct access to all the great content and conversations happening on your blog and social media platforms.
Social email newsletters give your audience a direct channel to read your content, to engage, and to follow along on social media. Email newsletters are an extension of your brand, so use them to invite your audience, with open arms, to read what other people are saying your content, services or products. Once you start making it easy for your customers to engage with your company and your content, you will find an increase in engagement. An increase in engagement leads to more website traffic and better SEO. And don’t forget, every time a prospect interacts with your content, it is an opportunity for your sales team to follow-up with them.
Most importantly, social email newsletters will give your customers want they want – more relevant, interesting and informative content.
For more information on how to make your email newsletters more social, email us at firstname.lastname@example.org.