We bring advertisers and publishers together to leverage content that drives leads and sales.
Publishers are seeking new ways to monetize their publications in a world of ad-blockers and crowded display ads, while providing more valuable branding and lead generating opportunities for their advertisers.
Advertisers are looking to increase the reach of their brand, increase web traffic and improve the collection of qualified leads.
Dramatically increase your marketing ROI by having ContentMX create and publish content through industry journals and publications that are delivered to top corporate decision makers. Native advertising is a critical part of a successful content marketing strategy.
- A dedicated managing editor will design and implement a personalized content plan – regularly adjusted based on analytics.
- Access to a platform that makes it easy to order and publish content to journals and 3rd party publications.
- Cross promote this content through email newsletters and social media.
Add and expand revenue streams by offering a unique native advertising program that removes barriers, making it easy for clients to create and deploy content and measure results. Native advertising is the most important component of an organization’s content marketing strategy.
- We support the implementation of a native advertising sales program – working actively or passively with your team to ensure adoption and ongoing creation and deployment of content.
- Our content platform supports easy content entry, content ordering, approvals, and publishing.
Why Sponsor Content through ContentMX?
We are not just a platform and we are not just a service. ContentMX provides a managing editor that works with you to make a full content plan. This includes knowing your audience and the audience you are looking to attract through native advertising in 3rd party publications.
We are people, not machines. ContentMX editors watch the performance of your embedded content and refine your content plan to make sure your sponsored articles are driving the best business results.
How Does it Work?
- Our managing editors work with Advertisers to develop a content plan and calendar.
- The managing editor identifies writers and manages the production of custom articles each month.
- Original content articles are produced and industry content is curated every month and presented for review in our unique content marketing platform.
- Advertisers easily publish approved content to their blog and social media, and distribute it in a newsletter – or we can do it for them.
- Approved content is submitted as native advertising to selected industry publications. Links lead back to the advertiser’s website where promotions and lead forms collect new leads.
- Approved content can also be posted to our industry journals (e.g., Cybersecurity Journal, Cloud Journal) which are then emailed to top level decision makers (IT executives, etc.). A lead activity report is emailed each time a new journal is published providing identified leads who have clicked to read the content.
- Analytics and reports demonstrate the effectiveness of deploying a complete content marketing process and the value of native advertising.
Advertisers receive a complete concierge marketing service that manages the complete process, and maximizes their marketing investment. Publishers receive valuable new tools and services making it easy to provide native advertising to their clients.
Let us show you a lead generating content marketing strategy that includes syndication and native advertising opportunities. Please fill all the fields below to begin your request: