What are the industry standards for open rate, click-through rate and bounce rate?

ContentMX Email Deliverability, Email Performance, How To, Knowledge Base

One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but here are some useful numbers that stand out:

Open Rate – Average open rates range from as high as 28.8% for communications related to hobbies (high affinity), and as low as 13.7% for daily deals/e-coupons.

Click Rate – Average click rates range from as high as 5.4% for hobbies (matching the high open rate) and as low as 1.2% for restaurants.

Bounce Rate – The average hard bounce rate ranges from 1.3% in the construction industry (high turnover and low email frequency?) to 0.09% for daily deals/e-coupons (probably due to frequency of sending and accuracy of opt-in).

Unsubscribe Rate – The average unsubscribe rate ranges from 0.4% for construction businesses and restaurants/venues to a low of 0.12% for religious institutions and 0.10% for daily deals/e-coupons (people like their deals to keep coming even though they may not open them as much).

Abuse Rate – This statistic is best not achieved at all, but it has been seen as high as 0.05% and is best kept lower than 0.01%. In some email programs, filing an abuse complaint is fairly easy and some users may use it as a way to unsubscribe. ContentMX will unsubscribe any user that lodges an abuse complaint.
Source: http://mailchimp.com/resources/research/email-marketing-benchmarks/