Creating an Email in HubSpot

Amber Shimkus Email Performance, How To, Knowledge Base, Using the Platform

This instructional will explain how to send a ContentMX email template using the HubSpot Drag and Drop Email Editor. Please note: -To create marketing emails in HubSpot, you must have a Marketing Hub account with admin access.  -Make sure you have a default footer set with unsubscribe options. You can configure this in your HubSpot account by navigating to Settings> …

Reporting Guide

ContentMX How To

Licensed Accounts  This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s). Launched Accounts  An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is …

PartnerOn with Active Lead Reports

ContentMX How To

Provide Sales Intelligence to Your Sales Team Marketing programs are most commonly geared to putting a high volume of prospects through the sales funnel. These efforts generally operate at a macro level, with metrics such as click and open rates measured in aggregate. The goal is to drive people to your website where they can fill out forms to request …

Why It’s Time to Move Your ‘Campaign-in-a-Box’ to a Prescribed Marketing Platform

ContentMX Channel Marketing, How To

In today’s noisy marketing environment, it’s no surprise insufficient channel visibility is a top challenge for technology marketers — ranking right up there with cumbersome processes, according to a 2017 IDG report on the state of channel marketing. This is understandable when you consider that MSPs (managed services providers) are increasingly calling the shots, accounting for a larger share of …

Choosing Titles to Maximize Search Results

ContentMX How To

An integrated and persistent content strategy is very important for attracting attention, building your reputation, improving your inbound marketing, as well as building your SEO ranking. Your blog, newsletter publication, and other social media publications are a very important part of this marketing effort. While significant effort may be put to generating high-quality, original content, content marketers often overlook the …

Are you supporting the buyers persona? Content Marketing for the Channel

ContentMX Channel Marketing, How To

According to  Forbes magazine, Buyer Personas are “semi-fictional characters that personify your ideal customer” They are imperative to having accurate audience insights.“ But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers?  As stated by Gartner in the introduction to their report called Targeting New Buyers of IT, “In a fairly short …

Improving Relationships Between Manufacturers and Partners

ContentMX Channel Marketing, How To

Like any marriage – it takes work. Manufacturers/vendors and partners view their relationship from different points of view, but they both agree it’s an essential association. The View from the Other Side Manufacturers know that their partners are an important part of their sales channel, but it certainly takes a lot of care and feeding.  Partners seem to want everything, and they …

Winning the Battle for MSP and MSSP Attention

ContentMX Channel Marketing, How To

Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIO’s would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO would visit a channel partner’s website, and look for brands …

How to be Found on the Internet

ContentMX How To

So you wrote a fantastic marketing message and posted it on your web site. That’s great, but has anyone read it?  I’m reminded of the philosophical concept, “If a tree falls in a forest and nobody is around to hear it, does it make a sound.”  This thought experiment helps us understand what is important. Your website has to be …