One of the ways spam filtering systems determine if an email is spam is to check the email header to see if the server sending the email is an authorized sender. This is done by checking the domain from the email address of the person sending the email (the FROM address) and seeing if that domain has given permission to …
How is the number of opens calculated?
How is the number of opens calculated? How do the number of bounces and unsubscribes affect the number of opens? An open is recorded when the images within an email message are displayed. Not every email client displays images by default, so the open statistic is never an exact count of the people who have viewed your email. However, the …
Why is the number for delivered and received different? What affects these numbers?
Over time, you will notice that the number of emails delivered will become increasingly less than the number of recipients to which you are sending your message. This occurs because previously bounced email addresses are considered “undeliverable” by the server and subtracted from a mailing. For example, if you have a list of 1,000 recipients and 20 emails “permanently” bounced on …
What are the industry standards for open rate, click-through rate and bounce rate?
One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but …
If people click to view the email in their browser, does that mean they cannot read it?
I see in my email reports that people have clicked to view their email in their web browser; why is that? Is that a preference? Are they unable to read the email? This is just a user preference. It usually means they received the email, but it was convenient to click the first link to view the full email in …
What should I do if someone else outside our company is not receiving our email?
There are many reasons someone may not receive your email. The first step is to check some simple things: Is the email address on the mailing list? Is the email address correctly entered? Was the mailing processed or was it scheduled to be run later? Once a properly addressed email is sent from the ContentMX server there are a few …
Why do I have so many bounces?
A bounce occurs when the ContentMX mail server is unable to find a destination or receives feedback from the destination server that the email cannot be delivered. The most common reason for a bounce is that the email box no longer exists. Bounce rates can vary depending on a number of factors including the age of the list, how frequently …
What are the IP addresses you use to send email so that I can whitelist them?
Test messages and network mailings come from our primary mail service. The domain and IP address pointing to this server are: o1.smtp.butterflypublisher.com [208.117.49.62] o2.smtp.contentmx.net [167.89.103.236] Twitter Facebook Google+ LinkedIn Pinterest
My email is being sent to a spam folder, how do I prevent that?
We take email deliverability very seriously and work to ensure the best results for our clients. Our email is delivered through SendGrid (http://www.sendgrid.com), one of the worlds largest email infrastructure providers. They provide the services needed to achieve the highest level of deliverability. We also test the quality and deliverability of email using Litmus (http://www.litmus.com). Upon request we can run …
Why is email sent to myself or to others in my company not being received?
Why am I not receiving email that I am sending to myself? Why are people within our company not receiving the email? It is not uncommon for email you send to yourself from ContentMX to be blocked by email filters. This happens when you are sending an email FROM your company domain TO email addresses within that same domain. Many …
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