How is the number of opens calculated? How do the number of bounces and unsubscribes affect the number of opens? An open is recorded when the images within an email message are displayed. Not every email client displays images by default, so the open statistic is never an exact count of the people who have viewed your email. However, the …
What are the industry standards for open rate, click-through rate and bounce rate?
One of the best studies on this subject was performed by MailChimp. This email service provider sends billions of emails on behalf of 100 million users every month. That is a lot of data. From this pool of statistics, MailChimp was able to break down email performance in a number of industry categories. You can read their complete report, but …
How can I avoid ‘Click here to Download Images’ appearing in my emails?
How can I avoid ‘Click here to Download Images’ appearing in my emails? Why does this appear? How can I fix this? When email is sent through an email marketing platform from an unknown sender, it is possible that an email client will prevent the display of images by default. This behavior was introduced by email companies as a response …
Email Statistics and Terms
Here are the key terms you will see in your email activity reports: Total Recipients: The total number of people to which the message was sent. If you send to more than one list, this would be the aggregate number of contacts across all of the lists. Unique Recipients: The number of individual people to which the message was sent. …