Reports

Active Partner Growth

A month by month look at the progression of accounts that have been active in the last six months to those that are active with the last 3 months. You can filter the accounts by the accounts that they have selected to see how partner growth is occurring within these channels. You can also see the number of accounts added each month (regardless of what channel is selected).

This report plots multiple statistics that are generated from the publishing of content over the period of months that you select.

Program Adoption

This is a three month review of activity and a fiscal year over year comparison of this activity.

This is a month by month review of activity and the month over month growth in the key statistics.

This report is focused on the performance of particular channels in a given month. In particular, this report features the number of Active Campaigns. This is the number of campaigns that have been accessed by partners during the month.

Content Activity by Product

The channels are tagged and categorized by Product Area. This report shows the performance within each product area over the selected range of months for comparison purposes.

This report looks at the utilization of content within each Product Area. It also indicates how many partners are selecting channels within these product area, along with a breakdown of how many partners are selected each channel.

The activity can also be summarized by Campaign. This report lists all (or a selected portion) of the campaigns and the activity associated with each. You can use this report to see what campaigns are performing well, and which are most popular with partners vs. customers.

This report is similar to the Activity Across Channels report, only it groups the activity metrics for each channel into separate sections and shows the activity for each month in a table.

You can use this report to view the performance of individual content items from a channel, theme, and/or episode. Use the column headers to sort the results to find the content most often posted by partners or most clicked by customers.

This report compares the activity across multiple instances (collections of partners) within a given month.

Use this report to see the breakdown of countries that partners selected when they signed up. The map illustrates the countries associated with the most number of partners.

Reporting Glossary

When working with reports you will find various data points. The following provides a list of the commonly used data points and what they mean.

Licensed Accounts 

This is the total number of accounts that have been created within the selected instance(s). When filtering by channel, this is the number of accounts that have selected the channel(s).

Launched Accounts 

An account is considered Launched when a user has signed in to the account at least once at any time. When filtering by channel, this is the number of accounts that have signed in and selected the channel(s).

Active Accounts

An account is considered active if a user has signed into the account or has published or downloaded an item from the dashboard within the selected date range. In most cases, the default will be activity measured within the period of a calendar month. When filtering by channel, this is the number accounts that have signed in and selected the channel(s) OR have published or downloaded content assigned to the channel(s) in the dashboard.

Three Month Active Accounts

These are accounts that have been active within the last three calendar months.

Six Month Active Accounts

These are accounts that have been active within the last six calendar months.

Engaged Accounts 

An engaged account has published or downloaded content from the dashboard within the provided date range. When filtering by channel, this is the number of accounts that have published or downloaded content assigned to the channel(s) in the dashboard.

Licensed Accounts Added 

This is the number of new accounts created within the selected instance(s) during each period.

Posted Items 

This is the number of Content Items that have been published or downloaded from the partner dashboard within the selected instance(s) and channel(s) during each period.

Impressions 

The impression count is the total potential audience for the items posted by partners within the selected instance(s) and channel(s) during each calendar month or week. This total is calculated by adding up the follower count from each social network or email list to which items have been posted during each period.

Clicks 

This is the total number of clicks that have been received from partner posts on social media and blogs within the selected instance(s) and channel(s) during each period.

Email Clicks 

This is the total number of clicks that have been received from partners sending email from the selected instance(s) or channel(s) during each period.

Likes 

This is the number of times followers have liked content posted to Facebook from the selected instance(s) and channel(s) within each period.

Followers 

Followers are the friends or contacts associated with the social or email networks to which partners are publishing content from selected instance(s) and channel(s) each period.

Level 4 Leads 

This is the number of leads captured through Build Your List forms during each period.