What is Content Marketing?
and what does it mean to have a complete end-to-end solution?
As a solution provider you know that educating customers and demonstrating your understanding of their key issues is the way to win business. This is done through a persistent and frequent content marketing strategy.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
In theory it seems simple, you write content and you post content. But in practice, it’s much more difficult. If you want real results, you need a content marketing plan that encompasses the entire content journey. It starts with deciding what your audience will read, then writing and curating and pushing that content out to as many channels as possible. The problem is too many content marketers stop there when the journey has only begun.
After generating an initial response, the process needs to continue. Your content needs to be leveraged – echoed far and wide – to gain the highest engagement. Only with true end-to-end content marketing will you fully realize the ROI you seek.
Here are 6 Key Components of a Complete Content Marketing Strategy
Curated Content Picked from Relevant Sources
Each week you will receive a new set of hand-selected articles that come from trusted sources within your industry and marketplace. You pick the ones you would like to publish to your blog, newsletter and social media – or we can automate it for you.