ContentMX at CMC: Maximizing Your Marketing

ContentMX Industry News

Last week at the Content Marketing Conference in Las Vegas, ContentMX CEO Jeff Mesnik spoke with Lauren Cowher, Service Team Supervisor at WriterAccess on the topic of ‘Content Marketing is a Team Sport’. As part of the presentation, Jeff shared his tips how to maximize your marketing once you have that all-star team.

Here are some highlights from his talk:

  • Keep it real
  • Start with real goals
  • Knowing and overcoming your content challenges will help drive your marketing success
  • Are you telling the right stories and do they line up?
  • Understand the benefits and power of each social media platform and social email newsletters and how they will help you maximize your marketing
  • View the CMO’s Guide to the 2014 Social Landscape on
  • Don’t be afraid of expectations
  • A great content marketing strategy should converge email marketing, SEO, social media and content marketing
  • Make sure your marketing budget includes ways to obtain content

 To sign-up for your free content marketing assessment, you can register here or email

If you have any questions about what was discussed during the presentation, please do not hesitate to reach out on Twitter (@ContentMX) or at