ContentMX Launches Application on Oracle Marketing AppCloud to extend the value of Eloqua with Easy-to-Deploy Content-Rich Communications that are Search-friendly, Engaging and Memorable
ContentMX Cloud Helps Marketers to Improve Email Newsletter Campaigns Through Integration to Oracle Marketing Cloud
Needham, Massachusetts, December 11, 2015 – ContentMX today announced the launch of its ContentMX Cloud application is now available on the Oracle Marketing AppCloud. The ContentMX Cloud application can help increase the value of an organization’s Oracle Eloqua investment with its integrated platform that makes it easy to consistently create and publish content, through mobile-friendly and socially-enabled newsletters to engage target audiences and promote sharing. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Newsletters are proven, effective campaigns but are traditionally difficult to produce because business groups lack access to the content and resources needed, and the expertise required. The ContentMX Cloud integration to Oracle Marketing Cloud allows business groups within an enterprise to easily develop email newsletter campaigns that build and nurture relationships with prospects and customers. ContentMX offers a simplified process to create engaging email newsletters, facilitate the creation of original content, curate content specifically targeted to a business area or interest, and empower marketers to automatically apply the corporate rules and standards required by enterprise owners and gatekeepers.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
The ContentMX Cloud solves the content challenge of creating and delivering mobile- friendly email newsletters that are easily published to social media, blogs and websites. The newsletters produced with ContentMX Cloud can be distributed through enterprise marketing platforms like Oracle Marketing Cloud and are socially-enabled to promote sharing amongst recipients. In addition, a ContentMX Cloud newsletter can be easily adapted or customized to meet an organization’s specific branding requirements. Oracle Marketing Cloud customers can now easily empower divisions of their company to obtain curated and custom articles from internal and external sources, and suggest topics for custom written articles from the ContentMX network of over 6,000 writers. ContentMX Cloud can enhance a marketer’s ability to reduce organizational bottlenecks and improve the content marketing workflow so that marketers can confidently embark on content marketing initiatives that integrate to the Oracle Marketing Cloud.
“Previously, the process of building a newsletter was time-consuming and cumbersome. It required a lot of duplicate efforts, as we posted each story in our Emagazine, as well as in the Oracle Eloqua template,” said Lisa Schindler, Marketing Communications Manager at Arrow ECS. “With ContentMX Cloud, the process has been significantly simplified. I only have to create the stories in our Emagazine and then simply click to populate the ContentMX newsletter template. It’s a snap!“
Oracle Marketing Cloud customers can visit ContentMX’s Oracle Cloud Marketplace to install the application and begin implementing its application in Oracle Marketing Cloud.
ContentMX was built on the belief that marketers need better access to content that can drive engagement and fuel SEO. ContentMX Cloud improves your ability to create and execute a complete content strategy to find, nurture and improve communications with customers and prospects that facilitate conversations and promote sharing. Our mobile-friendly platform enables you to easily build email, newsletters and campaigns, create original content, curate relevant content and publish anywhere. We help your enterprise maintain brand control while enabling business units, channel partners and small to medium sized organizations to deliver measurable results and make the complex functions associated with robust marketing systems simple and effective.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About Oracle PartnerNetwork
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