Newsletters are essentially a one way, flat communication. Ten years ago it was cutting edge to produce these robust communications. But for many, keeping up their newsletter with fresh and engaging content is expensive and time consuming. So even though these email communications are an important part of any online marketing strategy, newsletter marketing is often skipped in favor of easier tasks.
Now there is a whole new model for content rich communications. People today are seeking content to be short, useful, and interactive. The new “social” content is curated and distributed across social media sites and blogs – and a newsletter is no longer the same. In this new world the newsletter becomes a Social Digest – a weekly email containing your latest social updates with links taking your readers directly into the conversation. Click the link below to learn more about Social Digests and how easy it is to create digests of your own: