Our Management Team
Jeffrey Mesnik – Founder and President
Jeff has over 25 years of sales, sales management and business development experience. Peter and Jeff founded iMakeNews, Inc. (http://www.imakenews.com), an e-newsletter service provider that they started in their basement back in 1999. iMakeNews (IMN) eventually grew to provide e-newsletter services to thousands of companies, organizations, and individuals. Prior to iMakeNews, Jeff was Global Product Marketing Manager for Axis Communications. Jeff received a B.A. degree from Brandeis University. Connect with Jeff on LinkedIn here.
Peter Mesnik – Founder and Chief Technical Officer
Peter has over 25 years of technology leadership experience including software development and product management. Peter and Jeff previously founded iMakeNews, Inc. (http://www.imakenews.com), an e-newsletter service provider that they started in their basement back in 1999. iMakeNews (IMN) eventually grew to provide e-newsletter services to thousands of companies, organizations, and individuals. Prior to iMakeNews, Peter held several positions at Alpha Software, Inc., including General Manager of the WebFiler product line, which was acquired by SoftQuad, Inc. Peter received a B.S. degree Cum Laude in Computer Science and Engineering from Princeton University.
Lorien Balayan – Customer Success Manager
Lorien comes to ContentMX with years of content marketing experience. Her expertise in the planning and implementation of online marketing efforts are an important resource to all of the clients she serves. Her mission is to ensure the success of every client working with ContentMX. Lorien received a B.S. in Marketing Communications from Johnson & Wales University.
Karen Crowley – Director of Editorial and Marketing
Karen Crowley leads the editorial management team and provides over 20 years of technology marketing experience as a strategic and tactical marketer. Karen specializes in go-to-market strategy, messaging and positioning, brand building and content marketing for technology and startup companies. She has worked in the cybersecurity, mobile, SaaS, cloud, managed services and NewSQL database markets. Karen received a B.S in Interdisciplinary Engineering and Management/Marketing from Clarkson University.
Karen Dasey – Senior Editorial Manager
Karen Dasey leads our writing teams in the creation of original, compelling, search engine-friendly B2B technology content. A versatile technology marketing professional with 25-plus years of experience, Karen has strategized, written, edited and managed a diverse range of B2B content marketing programs at agencies and inhouse marketing organizations from startups to large enterprises. Prior to joining ContentMX, Karen provided customized, one-to-one content development services to a variety of B2B and B2C marketers as founder of DunneWrite Copywriting & Editing. Karen received a B.A. in Economics from Villanova University.
Valery Patskevich – Senior Application Developer
Valery is a senior member of the team that oversees the technical implementation of the ContentMX platform. He is an expert at building software as a service applications that enable content marketers to be more productive and effective. Valery is a graduate of Belarusian State University of Informatics and Radioelectronics with a degree in Computing Machinery, Systems and Networks.
Steve Rooney – Business Development Director
Steve is a strategic and innovative digital media sales professional. He has over 25 years of experience working with a wide range of businesses, including Fortune 500 technology firms, financial services and consumer electronics companies and their digital agencies. He is fluent in all things digital media with experience working in a wide variety of brand and performance based solutions. He received a B.S. in Business with a concentration in Marketing from Northeastern University.
Jonathan Schwartz – Technology Evangelist
Jonathan Schwartz is a business minded software and database systems architect with over 15 years experience building high transaction SaaS marketing platforms. Prior to working with ContentMX, Jonathan was the Director of Development for iMakeNews (IMN), an e-newsletter service provider which grew to support thousands of customers and millions of monthly transactions. Jonathan performed an integral role in the company’s growth from a 3 person start-up to a 60 member profitable internet marketing company. Jonathan received a B.A. in Computer Science from Hamilton College.