People don’t buy what you do. They buy why you do it.

ContentMX Uncategorized

Good demand generation should produce content that speaks to the “why and how” you do what you do – and not the “what you do”. This will create more engagement with your business and the desire for more content. Ultimately, it allows people the opportunity to believe what you believe and creates inspired consumers over time. Read more about this and and view the TED talk that inspired it.

Read More…