Using Constant Contact API, Butterfly Publisher integrates with Email Marketing to easily add social digests and promotions to marketing campaigns
Needham, MA – March 20, 2012 – ContentMX today announced that it has developed an integration between Butterfly Publisher and Email Marketing from Constant Contact, Inc. (NASDAQ: CTCT) , enabling Constant Contact customers to produce and maintain high-quality social content and push social content to their email list in the form of social digests. The integration will be featured in Constant Contactâ€™s MarketPlace, an online resource that connects small organizations with tools and services for growing their business.
“This integration with Constant Contact’s Email Marketing reinforces the importance that email plays in successful social marketing initiatives,” said Jeffrey Mesnik, President. “Now, any business that uses Constant Contact for its email marketing can easily produce and distribute a social digest.”
Social Marketing is about engaging people in a conversation online, and then transforming these people into your army of sales people. By interlacing social promotions in this dialogue, you start to see a conversion from conversation to sales. Each social network has a real benefit to offer, and a Constant Contact mailing list is essentially another social network. By contacting people with email, it reminds them of the conversation and directs them back to that conversation for further engagement.
“Marketing today is all about using relevant, timely content to drive engagement,” said Rick Jensen, Chief Sales and Marketing Officer at Constant Contact.”And while social media is a great place to have that engagement, email continues to be the key way that businesses deliver content and get their message heard. It’s really the combination of email marketing and social media marketing that produces powerful results.”
Butterfly Publisher is a social content management system that organizations can use to aggregate multiple content sources (such as RSS and Twitter feeds, Google and Bing search results, and custom libraries) to easily create and promote social marketing messages for their brand over a wide range of social media sites like Facebook, Twitter, and LinkedIn, as well as blogs like WordPress and Blogger. In addition to these social networks, Butterfly Publisher sees email marketing providers like Constant Contact as another type of social network that brings email subscribers into social conversations. Connecting to Constant Contact is as easy as clicking a button, granting permission, and choosing the email list.
Businesses ranging from technology resellers to online retailers have used the Butterfly Publisher promotion engine to expand awareness of their brand and build their marketing database. In a recent promotion, one online provider saw a 2% sharing rate yield a 300% increase in referral impressions. This added thousands of new email addresses to their email list.
For TurnOnDynamics (a Microsoft CRM reseller), Butterfly Publisher provides the aggregated content they need to maintain a social conversation with their customers.”The ability to go to one place and filter all my different searches, scan through them, re-post content to where I wish and then track the results made it a very low-key process”, said Peter Joeckel, president and founder of TurnOnDynamics. “Now I can use my email list so that none of my customers will miss this great content and the conversations it generates.”
About ContentMX, LLC
ContentMX introduces direct marketing to your social media efforts. We start by helping you produce and maintain high quality social content. Then, we push your social content to your email list in the form of social digests. Along the way we add social promotions in the form of time and quantity limited group deals that harness the power of social referrals. This combination of social media + email allows your business to drive social interactions regardless of how many current fans and followers you have. Our goal is to grow your followers, promote social interactions, add new contacts, and obtain tangible business results.
Butterfly Publisher and the Butterfly Logo are registered trademarks of ContentMX, LLC
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing(TM) tools that help create and grow customer relationships.Â More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys.Â All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
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