By Jeff Mesnik
'The Power of Now Marketing' was originally posted here on LinkedIn.
I love buzz words, cause often times people sit around a table and think of what is the next buzz word going to be. One person stood up and said Humanized Marketing. Lets tell everyone to focus their efforts on Humanized Marketing! So I thought, well that is GENIUS, with two words we can now describe a new marketing tactic!
Well maybe it is not new, I mean my Grandfather had his Candy Store, and he would only market to Humans. This is him back then, probably in the 1960's in New York City, on the Upper East Side, I think it was on 86th and Lex.
So I decided it is time for me to have my own buzz word, one that is relevant and one that explains how to improve your SEO. I am calling it "Now Marketing" It took me like 100's of seconds to come up with this amazing term, throwing out other terms like "Was Marketing" Or "When Marketing" or "Marketing in the then, when". But finally I landed on "Now Marketing".
Okay so what the hell does that mean? It stands for the idea, that Google has upped the ante and we now need to insure we have a stream of frequent and relevant content. The task of writing great content is not easy, and keeping it fresh is a huge challenge! Take this blog for example. A lot of words to explain the idea that we should be using pictures to tell our story. And those pictures should be taken regularly and uploaded to our websites, as frequently as we can. Photos of what was happening "Right Now" Get it? It's Brilliant right "Now Marketing" 🙂 …. Why photos, they are easily the most engaged media! Video's are great, but a picture is worth 1000 words. Okay and if you happen to be looking for an easy way to keep your website fresh with pictures? Give me a call…. I know it seems self serving. But I am Marketing in the Now, and right now I have something that can help you perform the Now Marketing that Everyone is talking about.
To read more recent posts, like 'Marketing to Life Stages', from Jeff Mesnik, visit his LinkedIn page here.