For this week’s Weekly Wrap Up we’ve rounded up a few great articles that focus on the relationship between the brand and the customer.
Our picks from the week:
“We change our minds because we have made a commitment because something moves us”. Marketing expert Seth Godin says, sharing some great advice in his interview with Inc., reminding us that as brands we need to reach our customers on an emotional level.
Do you know the top 10 questions your customers have? If you don’t, you should. The answers are the foundation to your marketing strategy. Our Co-founder and President wrote a fantastic article this week titled, ‘Making Sure You Have a Strong Base’, where he talks about the topic.
Content Marketing Institute agrees, “Ultimately, we know content succeeds because it helps people — and your business will succeed when you make finding out what your customers need help with a central focus of your web content strategy”. What questions do your customers have? How are your answering those questions? How easy is it for your customers to find the answers?
Lastly, we love that MarketingProfs is encouraging companies to not just engage customers, but to empower them in their article ‘Six Tips To Get Your Customers Talking About Your Brand at the Dinner Table’.