ContentMX | PartnerOn Customer Stories

Real partners. Real pipeline. Real results.

PartnerOn Customer Stories

See how channel partners use PartnerOn to nurture deals, deliver niche content, and turn social engagement into closed revenue.

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Partners across different program models are using PartnerOn to create pipeline and close more deals.

Solo channel partner reviewing engagement and lead insights on a laptop

PartnerOn for Nurturing Deals

David Rincon

Without a dedicated sales team, David relies on PartnerOn to curate content, publish to social, and nurture high-quality leads — closing two new deals in 60 days directly on the platform.

23%

faster close rates

10%

influenced pipelines

20%

increase in sales

deals, no sales team

Data center infrastructure representing niche content for mission-critical buyers

PartnerOn for Custom Content Delivery

Ryan Scott

Selling into data center infrastructure, Ryan customizes most of what he publishes — closing 30 new deals in the first five months of 2026, with an estimated $1.5M–$3M in revenue.

deals in five months

B2B close-rate avg

$50–100K

typical deal size

80%

niche-tailored content

Business partners shaking hands after a social-selling-driven opportunity

PartnerOn for Social Selling

Damian Potter

Weekly LinkedIn content, captured engagement signals, and AI-recommended follow-up helped Damian close two new deals totaling ~$1M — just from posting and reaching out.

1,000+

LinkedIn followers

~650

new connections

~$1M

from 2 deals closed

New

verticals opened

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Give your team the content, insights, and guidance they need to create pipeline and close more deals.

PartnerOn for Nurturing Deals

David Rincon

Technology channel partner

David's Results

23%

faster close rates

10%

increase in influenced pipelines

20%

increase in sales

new deals closed with no sales team

Demand campaigns show who is curious. A form fill. A click. A download. But curiosity doesn't mean someone is ready to buy — and figuring out the difference takes time most sellers don't have.

David Rincon doesn't have any. As a technology channel partner with no dedicated sales team, he's the marketer, the salesperson, and the closer.

David turned to PartnerOn to be that sales team. Every week, the platform delivers curated, vendor-backed content on AI and cloud straight to David's account, ready to share with his email lists and social followers in a few clicks. No editorial workload. No scrambling for materials.

Over six months, that rhythm produced 104 posts, 96 social MQLs, 12 email MQLs, and 48 identified visitors across 46 active domains — behavior tracked over time, not captured in a single moment.

Then the dashboard tells him what to do with it. AI contact analysis surfaces which prospects are actively engaging, what they're researching, and which next step to take, down to the email worth sending. He knows not just who received the message, but who is ready to buy.

In the last few months, David closed two new deals directly on the platform — with no sales team behind him.

"I rely on the platform AI daily, to turn a high volume of data into actual opportunities."

Key Benefits

Centralized campaigns target potential customers across ecosystems
Real-time intelligence informed by historical trends
Intelligence sharing with account owners and/or channel partners
Prescribed next steps to accelerate the sales pipeline
Enrichment of customer data from third party sources (e.g., 6th Sense, Seamless.AI)
Integrate your own internal corporate data (e.g., CRM, ERP, etc.) into one informative dashboard

PartnerOn for Custom Content Delivery

Ryan Scott

Data center infrastructure & mission-critical power

Ryan's Results

new deals closed in five months

the B2B close-rate average

$50–100K

typical deal size

80%

of published content tailored to his niche

Ready-to-publish content works for most partners. However, some need highly customized content that speaks directly to their niche audience.

Ryan Scott sits on the advisory board of a company built around data center infrastructure and mission-critical power solutions. It's a specialized, high-stakes field, and the people he needs to reach have specific needs.

So Ryan used PartnerOn's premium publishing capabilities to tailor 80% of what he posts to his niche — data center, power, and cooling. His own campaigns, his vendors' content, third-party sources he trusts. All of it runs through the same distribution engine that handles everything else, on the same weekly rhythm, reaching the same audiences. His sales and marketing team manages the account day to day.

Ryan leans on the AI-driven Reporting Dashboard and its recommended next steps to decide where to spend his attention.

In the first five months of 2026, Ryan's team closed 30 new deals, many of them valued between $50,000 and $100,000 — roughly 5X the close rate of a typical B2B sales motion.

When your buyers speak a specific language, PartnerOn will speak it with you.

"We're living on social media, it's where we get a majority of our traction. Specifically on LinkedIn."

Key Benefits

Upload your own campaigns and content from your vendors or third-party trusted sources
Request a vendor or topic and we'll build the content stream for you
Leverage interactive content such as Trivia Night™, Explainer Videos, and more
Blend custom content with PartnerOn's curated streams in a single publishing calendar
Reach decision-makers with information that feels relevant and credible in specialized fields
Use AI-driven reporting and prescribed next steps to focus effort where intent is strongest

PartnerOn for Social Selling

Damian Potter

Executive Head of Strategic Global Partnerships, DVT

Damian's Results

1,000+

new LinkedIn followers

~650

new connections

~$1M

from 2 deals closed in six months

New

verticals opened entirely

Modern buyers engage with salespeople on social channels long before they ever fill out a form. A like, a comment, a share — each one signals early interest.

Damian Potter, Executive Head of Strategic Global Partnerships at DVT, knew that a consistent LinkedIn presence was key to keeping DVT top of mind with prospective partners.

Damian didn't have the time to post, so he configured his content channels, switched on auto-posting, and stepped back. For the last 12 to 18 months, PartnerOn has pushed vendor-backed content about cloud, infrastructure, and AI to his LinkedIn audience every week — without Damian writing a single post from scratch.

When prospects engaged, PartnerOn captured those signals, identified the individuals and the organizations behind them, and enriched them with email, phone, CRM, and third-party data. AI in the Reporting Dashboard analyzed the patterns and recommended the next step.

In the first 6 months of 2026, DVT closed two deals they attribute directly to PartnerOn's content and AI-driven follow-up intelligence — roughly $1M USD in total.

"It has turned into business for DVT on two occasions in the last six months... let's call it a million dollars."

Key Benefits

Deploy coordinated weekly social content across seller networks
Capture likes, comments, and shares as early buying signals
Identify engaged contacts and the accounts they belong to
Enrich records with email, phone, CRM, and third-party data
Gain real-time intelligence on topics and research behavior, including prescribed next steps for outreach
Automatically route enriched, sales-ready contacts and activity into your CRM
Help sellers engage earlier and build trust before your competitors