Lead Enrichment and
Discovery Experience
Add more specific intelligence on who is engaging, what they care about, and the related people in the organization. Turn an email list, a click, or a social reaction into a robust contact record (including phone numbers, email addresses, location, and business information). Then, search and discover other names and decision makers within the same organization who can help with buying decisions.
Illustrative preview — surface reachability, firmographics, and related prospects and decision makers in one flow.
Use credits to deepen profiles and run prospecting searches inside target accounts.
Learn more about your existing leads, or clean up old or invalid data.
Discover other names and decision makers within the same organization.
Discover new companies and people that meet your purchasing criteria.
Connect to CRM systems (like HubSpot) to extract data that further informs the sales process.
One experience, fully-informed sales outreach
Pair better contact data with account-level discovery and CRM-aligned fields—so reps spend less time researching and more time in relevant conversations.
From signal to record
Progress from lightweight engagement to a profile your team can route and call against.
Related decision makers
Expand within the account using role, seniority, and geography-aware searches.
CRM-informed
Pull identity, lifecycle, and owner context from existing CRM systems (like HubSpot) to further inform the sales process.
Valuable information for B2B sales
Titles, departments, and firmographic information matched to activity signals that indicate purchase intent.
Four ways to enrich and expand your sales outreach
Contact Enrichment, Content Prospector, CRM Enrichment, and CRM Prospector work together inside the same workflow.
Contact Enrichment
Enrich a contact profile
Verified channels, titles & account context
Fill in phone-verified business email, mobile and direct lines, job title and seniority, and firmographic context—so a profile reflects the B2B contact record your team expects for outbound and routing.
-
Reachability
Work email and phone numbers surfaced when available.
-
Person fit
Title, department, and reporting lines where matched.
-
Account context
Company name, industry, and location signals.
Content Prospector
Find related prospects
Search by title, role, seniority & geography
Run a contact search within a company to surface people who match the job attributes and roles your team seeks for outreach.
-
Contact identity
Name, business email, and phone channels when available.
-
Role targeting
Job title, department, seniority, and keywords.
-
Geo & account fit
Country, region, postal area, and industry.
CRM Enrichment
Enrich a contact profile with data from your CRM system
Identity, channels & lifecycle fields
Bring the CRM contact record into a profile: name, title, company, email and phone, plus lifecycle stage, lead status, owner, and other CRM fields your team relies on.
-
Identity and reachability
Name, email, phone, and associated company.
-
Role context
Job title, department, and seniority where available.
-
Pipeline signals
Lifecycle stage, lead status, and contact owner.
CRM Prospector
Find related contacts already in your CRM system
Match people by role, seniority & geography
Use CRM-powered search to find other contacts within a company that fit your criteria—drawing on the same kinds of identity, role, and seniority signals you use for targeting outreach.
-
Contact identity
Name, email, and phone where available.
-
Role fit
Job title, department, seniority, and role.
-
Company and location
Organization, region, country, and postal area.
Ready to enrich and discover more in every account?
Add the Lead Enrichment and Discovery Experience to your PartnerOn account. Our team can walk through credits, CRM setup, and the best rollout for your sellers.