ContentMX | PartnerOn Use Cases

Capture more deals sooner with AI-driven sales intelligence

PartnerOn Use Cases for Every Program Model

Discover how PartnerOn empowers your business ecosystem with purpose-built solutions for marketing-led, sales-led, and partner-led sales programs.

View the Use Cases

Explore Our Use Cases

See how PartnerOn delivers value across different partner program models.

Marketing-Led • Vendor-Led • Sales Enabled

PartnerOn for Account Based Marketing

Empower your partners with targeted ABM campaigns that drive engagement and accelerate pipeline growth through coordinated, account-focused strategies.

Marketing-Led • Sales Enabled

PartnerOn for Nurturing Deals

Distribute high-value content through your sales network efficiently, ensuring brand consistency while enabling partner customization and tracking.

Sales-Led • Sales Enabled

PartnerOn for Sales Enablement

Simplify sales enablement with intuitive workflows that protect partner investments and provide real-time visibility into your pipeline.

Marketing-Led • Sales Enabled

PartnerOn for Email Campaigns that Empower Sales Teams

Provide sales teams with the content, insights, and guidance they need to create pipeline and close more deals.

Sales-Led • Sales Enabled

PartnerOn for Social Selling

Turn social activity into sales-ready leads by capturing buying signals and enriching contact data with AI-driven insights.

Ready to Power Your Partner Program?

Give partners the content, insights, and guidance they need to create pipeline and close more deals.

Marketing-Led • Vendor-Led • Sales Enabled

Account Based Marketing with More Data

Increasing what existing customers spend on your products and services takes an ongoing, long term effort with consistent, high value, one-to-one marketing and sales communications touching these customers every week.

PartnerOn strengthens Account-Based Marketing efforts to gain “wallet share” by giving account owners clear intelligence on who is engaging, what they care about, and where new opportunities are forming. The Ai-driven analysis recommends individualized next steps for working with each identified sales opportunity.

Automated weekly content keeps customers educated and connected, while surfacing buying signals that help teams upsell and cross-sell with precision. This saves time and delivers measurable results.

Key Benefits

Deploy centralized campaigns targeting specific buyers.
Gain real-time intelligence on buyers
Receive prescribed next steps for each account
Share buyer Intelligence with channel partners
Automate routing of reports to the account owners (Channel and/or Direct)
Enrich account data from third party sources (e.g., 6th Sense, Seamless.AI)
Integrate your own internal corporate data into one informative dashboard

Success Metrics

10% increase in influenced pipeline
50% increase in leads
23% faster close rates

Marketing-Led • Sales Enabled

Nurture Deals with Regular Content Delivery

Demand campaigns show who is curious. A form fill. A click. A download. But curiosity doesn’t mean someone is ready to buy.

Sales teams end up spending hours chasing these one-off signals — calling, emailing, and researching — trying to figure out who actually has a need. Most of that time goes nowhere. PartnerOn keeps customers engaged every week and watches behavior over time. When small signals turn into real buying interest, sales teams are alerted with exactly who to contact and what to say next.

Instead of acting like detectives, reps spend more time selling — accelerating opportunities and closing deals as much as 23% faster by turning nurturing into sales-ready conversations sooner.

Key Benefits

Centralized campaigns target potential customers across ecosystems
Real-time intelligence informed by historical trends
Intelligence sharing with account owners and/or channel partners
Prescribed next steps to accelerate the sales pipeline
Enrichment of customer data from third party sources (e.g., 6th Sense, Seamless.AI)
Integrate your own internal corporate data (e.g., CRM, ERP, etc.) into one informative dashboard

Success Metrics

23% faster close rates
10% increase in influenced pipelines
20% increase in sales

Sales-Led • Sales Enabled

PartnerOn for Partner Recruitment

Accelerate partner recruitment with guided journeys, onboarding content, and prescriptive outreach that helps you land the right partners and ramp them faster.

Key Benefits

Recruitment campaigns built for targeted partner profiles
Self-serve enablement content that scales
Automated nurturing to convert partner interest
Visibility into engagement and readiness

Success Metrics

35% faster onboarding to first campaign
Higher activation rates for recruited partners
More partners contributing to pipeline

Sales-Led • Sales Enabled

Selling Before the First Sales Call

Deals close faster when they start with a relationship. Studies show opportunities created directly by sales convert about 2x more often than leads simply provided by marketing.

PartnerOn helps reps build that relationship early by sharing helpful content every week. From this, customers learn, build trust, and signal interests through their behavior.

Those buying signals are collected and analyzed by the PartnerOn AI to give reps real-time advice, including specific recommended actions based on who is researching and what they care about. This allows conversations to occur earlier in the buying journey, before requirements are finalized.

By showing up sooner, sellers help shape the problem, guide the solution, and position themselves as a trusted advisor — dramatically increasing the likelihood they win the deal.

Key Benefits

Weekly content from sellers builds trust automatically
Real-time visibility into buyer intent
Earlier conversations that shape the deal
AI-guided next steps that save time and increase win rates
Enrichment of customer data from third party sources (e.g., 6th Sense, Seamless.AI)
Integrate your own internal corporate data (e.g., CRM, ERP, etc.) into one informative dashboard

Success Metrics

2x better close rates as compared to marketing only
23% faster close rates
10% increase in pipelines
20% increase in sales

Marketing-Led • Sales Enabled

Coordinated Email Marketing that Empowers Sales Teams

Reaching accounts through email is effective for building awareness, but single clicks and form fills rarely show true buying readiness. Consistent, high-value communication over time is what reveals real intent.

PartnerOn strengthens sales efforts by combining coordinated weekly email content with first-party engagement and AI-driven recommendations. Marketing teams can provide sellers suggested content or they can enable sellers to send their own custom messaging to targeted customers. Then, AI analyzes engagement patterns to identify which accounts are actively researching and ready for sales conversations. The system recommends individualized next steps and automatically prepares qualified opportunities for handoff to sellers ensuring they receive context-rich, sales-ready leads instead of unqualified inquiries.

This automated nurturing builds trust with buyers, while intelligence-driven advice helps sellers engage earlier and close faster.

Key Benefits

Deploy centralized, coordinated, weekly email campaigns to prospects
Provide sellers with territory-based activity data, segmented to the prospects they manage
Sellers use suggested content or send their own custom messaging
Gain real-time intelligence on who is engaging and what topics matter most
Receive prescribed next steps for every active prospect
Automatically qualify and route sales-ready opportunities to sellers
Reduce time spent chasing unqualified leads

Success Metrics

10% increase in influenced pipeline
50% increase in sales-ready leads
23% faster close rates

Sales-Led • Sales Enabled

Building a Sales Pipeline from Likes and Comments

Modern buyers often engage with salespeople on social channels before ever filling out a form. A like, comment, or share on a post can signal early interest - but most teams lack the tools to identify who those buyers are or how to follow up. As a result, valuable engagement stays untapped and opportunities are missed.

PartnerOn strengthens seller-led outreach by turning everyday social activity on LinkedIn into actionable buyer intelligence. Salespeople share coordinated or personal content weekly to their networks, building trust and staying top-of-mind. When prospects engage, PartnerOn captures those signals, identifies the individuals and their organizations, and can enrich them with email, phone, CRM data, and other third-party insights. AI analyzes patterns of social engagement, marries this with email activity, and recommends next steps - helping sellers reach out at the right time with the right message.

Instead of guessing who might be interested, sales teams receive verified, context-rich contacts and clear actions - turning social engagement into a real pipeline.

Key Benefits

Deploy coordinated weekly social content across seller networks
Capture likes, comments, and shares as early buying signals
Identify engaged contacts and the accounts they belong to
Enrich records with email, phone, CRM, and third-party data
Gain real-time intelligence on topics and research behavior, including prescribed next steps for outreach
Automatically route enriched, sales-ready contacts and activity into your CRM
Help sellers engage earlier and build trust before your competitors

Success Metrics

10% increase in influenced pipeline
50% increase in sales-ready leads
23% faster close rates

Turn your content into buyer engagement, and buyer engagement into revenue.

Product

Use Cases
Solutions

Company

About Us
Blog
Contact

Resources

Knowledge Base
Ask a Question

Legal Information and Policies Privacy Policy Terms of Service

Book a Demo

Please provide a first name.

Please provide a last name.

Please provide a valid business email.

Please provide a company name.

Please provide a business phone.

Please select a country.

Please select a timezone.

It looks like you have already created an account using this email address. To access this account, you can login now or click below to receive a new temporary password.

Please select a username. Usernames may be a combination of 3 or more letters and numbers and cannot include punctuation or spaces.

Username:

Please enter a username.

After clicking Sign Up below, you will be asked to choose a username and we will email you a temporary password.